Enhancing executive profile through thought leadership PR
About Affinity PR
Affinity PR is an Auckland-based corporate communications company, specialising in strategic executive communications and thought leadership PR.
At Affinity PR, we develop and execute thought leadership PR campaigns that intrigue, challenge and inspire even people already familiar with your company, enhancing existing relationships - or even starting relationships where none exists.
Our thought leadership PR campaigns are designed to create brand affinity with your executives. By communicating thought leadership, we establish your executives as expert resources, and allow them to shape the conversation, influencing senior decision makers early in the buying journey (pre-pitch) - or even influencing buying patterns before a product or service has been identified.
Our thought leadership PR campaigns allows your audience to get to know your executives and the company he or she represents - helping your company begin the process of becoming a social business.
Affinity PR provides every client with a tailored thought leadership PR strategy that includes media opportunities and speaking engagements to showcase expertise and capabilities.
Each thought leadership strategy focuses on media, establishing company executives as effective and reliable media sources for expert interviews tied to breaking news, industry issues and advice. Our through leadership strategy also considers authored article placements for company spokespersons. In addition, a comprehensive thought leadership strategy often includes an expert social media campaign.
For increased exposure, our thought leadership strategy incorporates speaking engagements. Speaking engagements are valuable for reaching business customers and for the overall identity of your company. We also support your speaking engagements with speechwriting, on-site media exposure, and more.
Who we are
Jessica Griffin is an experienced communications professional who can support your marketing and communications teams with strategic executive communications and thought leadership PR.
Jessica is available to provide project leadership and support, or part-time internal placements to assist with workload spikes.
Jessica draws on a background of more than 10 years of professional experience practicing communications and media relations in New Zealand, Australia and the United Kingdom. She has worked for a number of large corporations and public relations agencies, including IBM, IAG, Ernst & Young and Citigate Dewe Rogerson.
Jessica's most recent experience is four years with IBM. During this time she managed the external relations for IBM Global Business Services in Australia and New Zealand. This included securing and preparing for high visibility media, analyst and speaking engagements. . She also helped to develop an external profile of the managing director in New Zealand. This resulted in her being featured in a number of interviews with print, electronic and broadcast media.
Jessica's experience includes developing and driving campaigns to address specific challenges with external audiences. One such campaign was recognised by the Public Relations Institute of Australia (PRIA) receiving a best in category award for B2B marketing. Another campaign was recognised by the New Zealand Marketing Association (NZMA) receiving a finalist award for B2B marketing.
Jessica’s experience includes business and technology, corporate, financial and professional services sectors.
Jessica holds a Graduate Diploma in Business Studies (Communication Management) from Massey University.
For more information, please email Jessica.Griffin@affinitypr.co.nz.